Altitude Trampoline Park has evolved its concept during the first few months of 2023 to better optimize growth on the franchise level for investors looking to get into the popular family entertainment industry. Here is an overview of how we’ve reshaped the active family entertainment industry in the last few months:
Volume Jumps Forward
2022 was a year of growth for the family-entertainment industry as a whole, and the sales figures that franchisees within our network have developed in their markets confirm that trend. With a 27% increase in Average Unit Volume for the top performing parks compared to 2021*, guests are making their way back to our parks to get in on the active family fun. Altitude has also tailored our unique park attractions to keep guests coming back, putting its own spin on the childhood game “the floor is lava,” and even integrating augmented reality into our parks to add interactivity among guests. Beyond the attractions, the brand also added a new Roller POS system to help create brand-wide marketing activations and promotions for franchisees with a goal of becoming a household name in their market.
Expanding to New Communities Nationwide
As part of sharing our mantra of the Jump Life!SM with more communities, Altitude is well on its way to reaching the coveted 100 location milestone with more than 15 locations planned for development in 2023. Expanding to exciting markets like Northern Michigan, New Mexico, Oklahoma City and many more, franchisees are diversifying their portfolio with a leading entertainment brand that knows what it takes to grow within the exciting segment.
Revenue Streams for Repeat Visits
A huge part of our Jump Life! SM mantra is allowing our loyal fans to get in on the active family fun as often as possible. To encourage repeat visits, we have rolled out our Endless Jumps™️ membership program to huge fanfare among consumers. Beyond widespread consumer appeal, the membership program helps create multiple revenue streams for franchisees as their parks become the go-to place in the market for indoor family-fun. Since rolling out, the majority of our parks have adopted the membership program, with more than 100,000 members across the system and growing every day.
2023 is shaping up to be a strong year of growth for our brand, building off of the strong foundation our Support Center has constructed in the last few years. Interested in learning more about the growth potential of our brand? Connect with our franchising team today.