As Altitude closes out Q2 and heads into the upcoming quarter with continued momentum as one of the largest family entertainment brands, we’d like to reflect on the accomplishments and strides we’ve been able to achieve for our franchise system in the past six months.
Expanding Market Reach Through Park Openings
With openings in Lawrenceville and Tallahassee and signed agreements in the works for additional parks in the Utah, Florida, Ohio, Michigan and Illinois markets, Altitude is primed to advance the brand to new heights in the coming months. In addition to brand-new parks, the Lake Charles, Louisiana Altitude location reopened its doors after dealing with two hurricanes, bringing our total number of open parks to 82 worldwide.
The Lawrenceville location, owned by multi-unit owner Ben Thomas, contains a Performance Trampoline, Ninja Course, Viso Interactive Games, Battle Beam, Monkey Bars, Performance Dunk Basketball, and an Air Sports Court featuring basketball, soccer, dodgeball, and volleyball. With a variety of fun activities for guests to participate in, Thomas aims to engage with the Lawrenceville community in a positive and impactful way. In his efforts to maintain strong community integration, Thomas’ parks partner with schools, churches and local organizations to give back 10% of group sales revenue with 30-minute bookmark jump passes.
Gaining Momentum as a Mom-Approved Family Entertainment Brand
Notably, the Huntsville, Alabama location owned by Thomas is popular and beloved by mothers and has won several Rocket City Mom Awards including Favorite Local Attraction for Ages 9-13, Favorite Place to Hold a Birthday Party and Favorite Indoor Play Facility. In fact, many Altitude Trampoline Parks are mom-approved and garnering social buzz.
Along with the Rocket City Mom Awards, our San Antonio park ranked as one of the top 10 best jumping places for kids and adults with a unique mix of high-flying trampolines, courses, and competitions. Dallas Cowboys linebacker, Micah Parsons, agrees that an Altitude park is a great place to bond with your kids in an active environment. Parsons was spotted at the Dallas park with his son performing some impressive flips, further showcasing how guests of all ages can Jump Happy at an Altitude park.
Building our Well-Equipped & Talented Franchise Development Team
Additional qualified members joining the Altitude franchise development team over the last two quarters have allowed our franchise to push the boundaries of the family entertainment industry. Nicholas Doll, experienced restaurant development and operations executive, and Tom Grieser, financial planning and analysis expert, joined as Altitude Trampoline Park’s VP of Operations and CFO, alongside CEO Mike Rotondo, President and CMO Amy Phillips and VP of Development Robert Morris.
“With Nick and Tom leading the charge on operations and finance for our franchise system, our team is better equipped than ever before to expand Altitude’s presence in new and existing markets in the months ahead, and support existing franchisees in their advancement,” Rotondo expressed.
Doll will provide supplementary oversight on franchise operations support with an emphasis on park systems and processes, training implementation and profitability. Grieser, on the other hand, will work with the brand and its franchise system to analyze financial performance at the local-park-level and consult on best business practices.
On the path to fully realizing the goal of expanding the brand to 100 parks worldwide, the combination of growing market reach, expanding franchise team and social prominence is taking Altitude to the next level within the industry. If you’re interested in joining our renowned brand and bringing Altitude to one of our available markets, read more about the Altitude’s franchise opportunity and fill out our inquiry form to begin the journey to ownership.